Yolt is a leading open banking provider that powers the next generation of financial services. Its open banking API infrastructure provides cutting-edge payment services and enriched financial data for ambitious tech businesses. I was tasked to harmonise Yolt’s visual identity and evolve its brand persona as the business transitions to a B2B focus. From vivid gradients to photographic style, this is how Yolt stands out in a busy fintech market.
Role: Senior Art Director, Branding, Digital
Client: Yolt
Our Promise: We get you closer to the heart of sport. Sky’s cold white world environments were beautifully injected with colour. This was our chance to make big exciting branded content that showcases everything that Sky Sports has to offer. Breadth off-air treatments also served its purpose for specific rational messaging.
Role: Design Director, Branding, Digital, Motion, Print
Client: Sky Creative
As part of the Sky Q product launch, a new enhanced live sports experience was designed. Sports fans are able to have split screen live streams as the key feature. The app goes deeper during the live event, match stats such as live player tracking, average formations, heat maps and tactics were introduced. Contextualised editorial info on any player gave the Sky Q product true added value through its enriched offerings.
Role: Design, UI, Digital
Client: Sky Creative
UX Design: Jiri Mocicka
Let’s make it flow’
The aim of bp pulse is to make life easier for electric vehicle owners by delivering a seamless EV charging experience. Customers want to spend less time worrying about charging and more time thinking about their journey. This is a brand that will eventually live beyond the forecourt, and needed to differentiate this offer from petrol. The ambition was to show the brand as progressive and future thinking with its commitment to 100% renewable energy.
Role: Design Lead
Client: Landor
Sky Sports brings you closer to all the things that make Formula 1 on and off track. The pit lane, the drivers, the first corner, the competition, the noise, the emotion and for those who want it, every detail, every marginal gain, every technical and tactical insight.
Role: Director, Branding
Client: Sky Creative
A collection of digital design work. Companion apps for Premier League, F1, Masters. Touchscreen UI.
Role: Designer, Visual Design, Branding
Client: Sky Creative
The Sky Sports SkyPad has become an essential sports punditry tool. Editorial leads the way where we question exactly what is the best way to tell the story through analysis. Over 40 tools were designed and developed to accommodate the requirements for different sports. A cohesive UI was designed with simple navigation at the forefront.
Role: Design Director, UI, Motion
Client: Sky Creative
“The story of hello” focuses on the constancy of human interaction even while technologies evolve over time. I was tasked for Motion exploration of the new identity. The result became a - progressive, modern, brand identity which had room to flex through metaphorical textures.
Role: Motion Art Director, Design
Client: Superunion
Credits: Gill Mestari, Rado, Adam Johnson
The entire campaign is based around pressure, being an F1 World Champion and in the hopes of keeping the title. This means fighting off other drivers who want the same. The concept uses the metaphor of an alpha wolf pack with the pack leader (Lewis) jostling for dominance.. #thechasingpack.
Role: Design, Art Director, Print, Digital
Client: Sky Creative
Credits: Jacques Salmon, Director
Had the pleasure creating the Season 2 Key Art for Marvel’s cult comic book, Runaways. Season 2 saw the Runaways move from their comfortable middle class homes to a darker and grittier part of downtown Los Angeles. The Key Art reflected their change of location and also that they weren’t so squeaky clean anymore.
Role: Art Director, Design, Motion, Digital, OOH
Client: NBC Universal
When Universal TV acquired the exclusive UK & Africa rights to Proven Innocent, We were tasked to produce a stand out campaign. Traditional legal drama, tended to have a conservative approach to its execution and it was imperative the launch would cut through the norm. The key Art was redesigned to be bold and graphic but respecting the integrity of Universal TV’s brand. The campaign, was carried through linear and non linear channels. A unique opportunity was given to us with an activation at Tottenham Court Rd station, where “Free The Innocent’ campaign generated awareness around the show during launch day.
Role: Art Director, Design, OOH, Digital, Social
Client: NBC Universal
BBC’s, The Capture is described as a surveillance thriller set in London. When soldier Shaun Emery’s (Turner) conviction for a murder in Afghanistan is overturned due to flawed video evidence he returns to life as a free man with his young daughter. But when damning CCTV footage from a night out in London comes to light, Shaun’s life takes a shocking turn and he must soon fight for his freedom once again.
Responsible for the Key Art, the image had to communicate a number of key moments from the show. The challenge was to also make a cohesive piece of design with all images connecting and working together. It was primarily rolled out through print and digital.
Role: Design & Art Direction
Client: BBC
With XRugby7s the game is flipped on it’s head - it’s Rugby like you’ve never experienced. Its played on a half-sized pitch (essentially rotated from traditional rugby) to play across the pitch, and not the length of it. Working with the Matta team, I was tasked to conceive overall look & feel for the brand campaign. This included its Identity, Branding, Campaign Image, various OOH activations. Using new photography we changed the consumer perspective, to make them stop and think twice.
Client: Matta
Role: Design, Branding, OOH, Digital
Interactive Football involves Gary Neville & Jamie Carragher taking control of the Beautiful Game through a table top telestrator. With all the cutting edge tools the interface has to offer, they’re able to analyse the tactical & strategic elements of the game. The players themselves become responsive to the pundits gestures. Time slice 360 views , tracking markers, move player tool & slo mo bar are just some of the dramatic moments they can create around some of our Premiership heroes.
Role: Design, Art Director
Client: Sky Creative
Credits: Danny Yeomans, Director
‘Go Beyond’ is the embodiment of the Never Settle philosophy. The ability to take away the clutter, leave only what should be there, and the willingness to break through barriers. I was tasked to brand the event and reimagine their keynote speech, conceptualise the big idea and event journey for their new flagship phone.
Role: Senior Art Director, Branding, Experiential Design
Agency: Amplify
As part of Schlumberger global 2017 forum, a new branding concept was developed as part of their event. Topography was used to symbolise their experience, where technology, delegates and great minds come together from around the world. A fully responsive site was designed and developed as part of the forum. The new grid system allowed clean use of typography & photography.
Role: Visual Design & Art Direction
E Entertainment marked their 15 year anniversary in Africa, in partnership with DStv. The Love E! Live E! brand campaign celebrates the passion for all things entertainment and celebrity – in a way that only E! Africa could do. To celebrate these two pop culture’s meshing, the Love E! Live E! brand campaign encapsulates the attitude of E! as bold, confident and unashamedly authentic. If you live and breathe celebrity, fun, glamour and entertainment – whether you’re a regular on the red carpet, or your runway is living your best life and taking stunning selfies – then you Love E! Live E!
Role: Art Director, Design, Artwork, Retouch
Client: NBC Universal
E! Entertainment Television commissioned its first original series out of the U.K. with a ground breaking bisexual reality dating show “The Bi Life.” It will see a group of bisexual+ (bi, pansexual, fluid, etc.) or questioning British singletons sent on the ultimate adventure to find love.
The mingling of the pink and blue, turning into mauve , became a great metaphor for sexual fluidity and experimentation.
We were tasked to conceive overall concept, campaign image, branding, and digital executions.
Role: Art Director, Design, Motion, Digital, OOH
Client: NBC Universal
Director: Marc Klasfeld
The story being delivered: An epic vision of dramatic tennis mastery from out of this world. Watch unbelievable tennis moments of brilliance that not only stretch the laws of physics but defy human possibility entirely.
A strong branded toolkit was imperative to this global campaign.
Role: Design Director
Client: ATP
The Harvest (Al Hassad) is Al Jazeera Arabic’s flagship news and current affairs show and the highest profile sub-branded show on the Al Jazeera Network. Al Hassad airs nightly at 23.00 (Doha time) and has a huge audience across the Middle East and North Africa. I was tasked to define the creative strategy, commissioning, and art direct the entire branding project. The brand needed to modernise and become more digital friendly while respecting the pillars of great journalism and story telling that the Al Hassad brand was built on. Working in partnership with BGSTR NYC, a fresh new look was designed bringing an infamous brand right up to date.
Role: Art Director, Branding, Digital
Client: Al Jazeera Media Network
Credits: BGSTR NYC
Yolt Technology Services (YTS) is a leading open banking provider in Europe, building, managing, and maintaining AIS (account information services) and PIS (payment initiation services) connections for top financial institutions. I was tasked to develop and rework the YTS brand personality. From colours to typeface to the photographic style, it’s how YTS stands out in a busy fintech market. So, whether people see the logo on an ad or an illustration in a newsletter, they know right away: That’s YTS!
Role: Design Director, Art Director, Branding, Digital
Client: Yolt
Sky Sports News is Europe’s first 24-hour sports news TV channel and also the most watched channel on the 4G mobile phone network. An average of 7 million customers tune in every week for their daily dose of sports news via mobile tv, sports.com and TV. It’s revamp was part of a wider re-imaging of the Sky Sports brand across all channels.
Role: Design Director, Branding, Digital, Motion
Client: Sky Creative
To support Monday Night Football aspirations, we were briefed to take the programme on to the next level. The solution, ground breaking virtual reality where the technology is pushed to the limits. Holograms being the core concept, where premiership heroes, football pitches, and stats come to life within the studio. The technology helped enhance audience experience and better analyse both the strategic and tactical elements of the game.
Role: Design Director, VR, UI, Digital
Client: Sky Creative
Awards: IBC Innovation Awards
A brand new dedicated channel and companion app, where Sky customers can get closer than ever to Formula 1 racing. In depth coverage and analysis of every circuit, pit lane, driver, the first corner and every marginal gain.
Role: Design Director, AR, UI, Motion, Branding
Client: Sky Creative
To coincide with the National Deaf Week, the spot promoted the vast amount of programmes that are subtitled on analogue and digital channels. It needed to appeal to a wider audience, particularly for the ‘hard of hearing’, and be very clear on the outset. The design reflects the notion ‘A few lines makes all the difference’.
Role: Concept, Design, Motion, Promo
Client: BBC Creative
Awards: BDA Gold/Design Week Finalist
Kohls has enjoyed great success in the competitive field of department stores but wanted to enrich its brand awareness through a major design overhaul to go along with its store expansion. The results: a highly successful and 'talked about' rebranding campaign and projected earnings for the company up nearly 30% for the year. 'Mosaic' explored culminating brands that develop in camera giving it interaction between 2d graphics & film.
Role: Branding, Design, Motion, TVC
Client: Charlex NYC
As part of a wider campaign, AIG wanted to reinforce their consumers they could 'weather any storm'. They are Americas biggest Insurance company and a back bone to the US financial market & economy. This spot needed to reflect resilience.
Role: Design, Motion, TVC
Client: Charlex NYC
BBC Two offers a cutting edge mix of culture, current affairs, award-winning documentaries and innovative entertainment. Building on the wit and personality that has been the trademark of BBC2 idents, its character is transformed into a firefly for the festive season. The bright soft intermittent light causes havoc around the sleeping city.
Role: Design, Branding, Animation, Idents
Client: BBC Creative
Credits: Paula Williams
Match of the Day, a much-loved iconic brand for 40 years. As part of BBC Sport branding overhaul a new graphics package was redesigned for this infamous programme. The new opening title sequence for Match of the Day Live England games captures the nationwide tide of excitement that sweeps the country in the build-up to crucial cup qualifiers. A red & white palette was adopted suggesting the country wearing its colours and past-masters treated as heavenly gods.
Role: Design, Director, Branding, Animation
Credits: Gregory Millar, Director
Awards: International Monitor Awards, New York Festivals
Finalising a deal with Apple and a worlds first, the Sony Xperia cell phone now equipped with Apple’s iTunes digital music player. We were briefed to design an intro & outro animation for its power up and power down screens.
Role: Design, Art Director
Selection of words, marks & logos for various branding projects.
