To coincide with the National Deaf Week, the spot promoted the vast amount of programmes that are subtitled on analogue and digital channels.  It needed to appeal to a wider audience, particularly for the ‘hard of hearing’, and be very clear on the outset.  The design reflects the notion ‘A few lines makes all the difference’. 

Role: Concept, Design, Motion, Promo

Client: BBC Creative

Awards: BDA Gold/Design Week Finalist